Question: QUESTIONS 1 How does Ben Lawson's Custom Fabricators, Inc., create value for Orleans? 2 In the past, what has been Ben Lawson's competitive advantage in
QUESTIONS
How does Ben Lawson's Custom Fabricators, Inc., create value for Orleans?
In the past, what has been Ben Lawson's competitive advantage in keeping the Orleans business?
Have Orleans' priorities changed?
Should Ben change his business model?
How should Ben position his company in the value chain?
What should Ben do to ensure his company's future success?
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