How does Coca$-$Cola integrate sustainability into their business? For some years, its Brampton, Ontario facility, one of its largest in North America, has been modernising its manufacturing and distribution to conserve energy, reduce carbon footprint, water consumption and material consumption. Let's look at the implementation and progress of the programmes by this $$20$ billion food and beverage company.

The factory, management team and warehouse are all at the $600,000$ square foot Brampton site. It has three plastic bottling lines, including one for Dasani, one bag$-$in$-$box line for national accounts, one pre$-$mix line for the restaurant industry, and one canning line. The site in Brampton is located in the eco$-$business zone surrounding Toronto Pearson International Airport, and the company collaborates with the local business community on various green projects.

Social and environmental risks are included in Coca$-$Cola's enterprise risk management process as one of seven business risk categories. As a result, sustainability considerations are increasingly considered while making business choices, commercialisation and capital management procedures, company planning and customer and supplier interactions. Some of their objectives, execution, and progress are highlighted here.

The target is to lower the company's overall carbon footprint by $15$ percent by $2020,$ compared to the baseline year of $2007.$ The Brampton facility switched to a more energy$-$efficient lighting system that uses $50$ percent less electricity while providing $50$ percent more light. These new lights also use motion sensors to save even more money. In $2008$ and $2009,$ the Canadian fleet received $37$ heavy$-$duty hybrid delivery trucks and tractors, among other steps. When parked in traffic, these vehicles lower fuel consumption and emissions by nearly a third and produce less noise and pollution.

Coca$-$Cola's sustainable packaging and recycling goals were to$,$ firstly, avoid using $100,000$ metric tonnes of packaging materials between $2007$ and $2010,$ then recycle or recover more than $90$ percent of waste materials at manufacturing facilities by $2010$ and lastly, increase recycled content in PET bottles to an average of $10$ percent by $2010.$ Green advances in recycling technology, renewable packaging materials, vending and cooling equipment controls and design and hybrid trucks also received funding.

The Brampton plant has demonstrated the benefits of thinking "beyond the box." The operation is implementing new business methods and contributing to the sustainability of communities while meeting the expectations of its stakeholders by respecting the finite nature of the earth's water and resources.

Questions:

$1.$ How does an efficient Reverse Logistics go a long way in ensuring a Sustainable Supply Chain?

$2.$ In India, there are instances $($like villagers protest against Coca$-$Cola plant in Mehdiganj alleging overconsumption and pollution of groundwater$)$ of unethical practices. As a CEO of an organisation, how would you successfully handle such critical situations, considering that the company's brand image is at stake?