Question: How does consumer involvement affect the decision - making process? Higher consumer involvement simplifies the decision - making process. Lower consumer involvement leads to a

How does consumer involvement affect the decision-making process?
Higher consumer involvement simplifies the decision-making process.
Lower consumer involvement leads to a longer decision-making process.
Higher consumer involvement generally leads to a more complex and thorough decision-making process.
Consumer involvement has no impact on the decision-making process.

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