Question: How does consumer response to advertising vary on different days of the week and at different times of the day? Create a chart with the

  1. How does consumer response to advertising vary on different days of the week and at different times of the day?
    1. Create a chart with the conversion rates for the control group and the exposed group as a function of the day of week when they were shown the most impressions.
    2. Create the same chart for hours within a day (excluding the period between midnight and 8 am).
    3. What days/hours is advertising most/least effective?

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