How does doing business in China differ from Canada? You should summarize major political, cultural/social differences. (Chapter 5 – Global Context of Business). Are there any obvious Competitive Advantages to doing business in China? Describe the Competitive Advantages fully.

Your Code of Ethics needs to address three relevant areas of the Stakeholder Model of Responsibility (Chapter 3), as shown below. There should a minimum of 3 (or more) points to each category that is simple, and easy to communicate for employees and customers; 1. Responsibility towards Customers 2. Responsibility towards Employees 3. Responsibility towards the Environment.

Analysis Part III – New Product Development and Marketing

You are to recommend to the company an additional product that can be made in China by the existing factory for sales in Canada. The product should have some similarity to the current products (sports bags and backpacks) – especially how it is produced. What is this product, and how do you intend to promote it to customers? What stage of the product lifecycle is this new idea in – justify your answer. What do you recommend for a pricing strategy for this new product? Use Chapters 12 and 13 for guidance. PART IV – Conclusion 

You should summarize the findings in your paper stating how you think the Code of Ethics will assist the company in increasing sales in Canada. Might this influence your customers (how?)