Marketing Strategy(5th edition)
Authors:
O.C. Ferrell, Michael D. Hartline
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$93.29
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 538467384, 053846738X, 978-0538467384
Book publisher: South-Western
Book Price $93.29 : Marketing Strategy by O.C. Ferrell and Michael D. Hartline provides an in-depth exploration of key concepts and methodologies essential to developing and implementing effective marketing strategies. In the fifth edition, the authors delve into various strategic planning processes, emphasizing the importance of understanding target markets, consumer behaviors, and competitive environments. The book serves as a comprehensive solution manual for marketing professionals, detailing strategic frameworks that align management actions with organizational goals. It includes a detailed table of contents that guides readers through topics like market segmentation, pricing strategies, and the integration of digital marketing tools. A unique aspect of this edition is its use of real-world case studies, providing an answer key to navigating complex marketing challenges. These case studies help in illustrating how theoretical concepts are applied in practice, enhancing the reader’s ability to craft adaptable and robust marketing plans. By focusing on both analytical and creative skills, the book prepares readers for the dynamic nature of the marketing industry, while offering tools and techniques to optimize business potential. The authors' approach to merging theory with practical application makes this book highly relevant for both students and seasoned marketing professionals. Thanks to its cheap format, students can obtain this valuable text without financial strain.
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