How does Egan whiskey relate to it competitors in terms of their competitive business strategies

How broad and diverse should Egan whiskey be in terms of corporate portfolio

How far should Egan whiskey extend themselves internationally

Conduct a PESTEL analysis on Egan whiskey

What was Egan whiskeys purpose taking into account corporate governance, stakeholder expectations and business ethics

Analyse Egan whiskeys position in the external environment- both macro- environment and industry or sector environment

Case overview/synopsis The Egan's Whiskey case offers students a unique opportunity to discover the important, yet grass-root, strategic decisions made by a high-quality alcohol product in a very competitive, well-known brand dominated the market, the USA. The case focuses specifically on issues related to strategic choices and implementation, brand, reputation, leadership, strategic marketing decision-making, customer/retail relationships, customer value and the importance of good marketing intelligence. There are some good examples of out-of-the-box thinking. History reveals that companies with the strongest brands, most proactive leadership, innovative marketing ideas, superb marketing intelligence and deepest relationships with their consumers are the pillars of success. The very assets that define these leading companies provide benchmarks for upcoming organizations. Being complacent and having poor leadership and vision in an ever-demanding customer-driven and competitive environment is a recipe for failure. Organizations and their leadership teams need to start thinking systematically, proactively and strategically about their place in competitive markets and take quick actions to mitigate risks and miss opportunities before they become reality. This case reveals the importance of understanding your strategic landscape, your market, your competitors, your customers, quick thinking and actions and having a rolling strategic plan, which is adaptable