How does innovation influence new product development and ultimately lead to business growth? Explain.

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Mar 14, 2024 02:08 AM

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How does innovation influence new product development and ultimately lead to business growth? Explain.

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Innovation plays a crucial role in new product development and subsequently drives business growth in several ways 1 Identifying Market Needs Innovation often begins with identifying unmet needs or ch... View the full answer

Marketing

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