Question: How does marketing research feed into segmentation? Option A Dividing the market into smaller, more manageable groups based on specific characteristics. Option B Creating a

How does marketing research feed into segmentation?
Option A
Dividing the market into smaller, more manageable groups based on specific characteristics.
Option B
Creating a single homogeneous group of customers with identical needs and preferences.
Option C
Both a) and b) are correct
Option D
Neither a) nor b) is accurate

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