Select the correct term for the provided definition.

personality

reference group

AIOs

database management system

needs

attitudes

social needs

geodemographic segmentation

heads-on positioning

motives

psychographic segmentation

market segmentation

repositioning

double targeting

perception

1 A group of people with a common interest that influences the attitudes and behaviours of its members

2 Activities, interests, and opinions

3 Dividing a large market into smaller homogeneous market segments based on common needs or similar lifestyles.

4

A sense of belonging.

5 Compiling information about customers and their buying habits

6 A person's distinguishing psychological characteristics; those features that lead to relatively consistent and enduring responses to the environment in which that person lives.

7 Changing the place that a brand occupies in the consumer's mind in relation to competitive products.

8 Examining individual lifestyles in terms of activities, interests and opinions

9 Involves devising a single marketing strategy for both sexes.

10 Suggests a state of deprivation

11Presenting your brand as being equal to or better than the competitors brand

12 Combining two segmentation variables to get a better picture of who our customers are

13The conditions that prompt the action that is taken to satisfy the need (the action elicited by marketing and advertising activity).

14 The manner in which individuals receive and interpret messages

15