Question: How does McDonald's create value for its customers? What are its key success factors? What factors in the General Environment have affected the restaurant industry

How does McDonald's create value for its customers? What are its key success factors?

What factors in the General Environment have affected the restaurant industry since McDonald's founding? What impact have they had on competitors and McDonald's in particular?

Analyze the five-forces for the fast food restaurant industry. Do all companies in the industry face the same pressures? How do firms survive the competition?

Based on your response above, make at least two recommendations about changes (e.g., product and marketing strategy, sourcing strategy, personnel strategy) to support its growth.

Recommended length: 3 double-spaced pages. This page limit does not include the section of references. Use a professional and consistent format.

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