How does Pfizer's new pharmaceutical development process differ from new product development pro$-$ cesses in other product categories such as smart$-$

phones and automobiles?

$9-17$ What combination of external $($that is$,$ environmental situation$-$related$)$ and internal $($that is$,$ company$-$related$)$ factors came together to support the early and striking

success of the Pfizer$-$BioNTech vaccine?

$9-18$ Is Pfizer's new product development process cus$-$

tomer$-$centric? Why or why not?