How does Tesla's marketing strategy (advertising, distribution, pricing, etc.) differ from other automakers? The following are some supporting questions (you do not need to submit answers to each question below; you can use them to help structure and sharpen the analysis). - Why did Tesla use non-negotiable price strategy and direct-to-consumer distribution? - What activities helped Tesla lower its marketing expenses? (e.g., invested in referral programs rather than major ad campaigns and paid celebrity endorsements) - Why did Tesla build its own charging stations network from the beginning while most automakers relied on a smaller number of third-party stations available to all brands