Question: How does the American Marketing Association ( AMA ) define marketing? Question 1 9 Select one: a . Marketing is a philosophy, an attitude, a
How does the American Marketing Association AMA define marketing?
Question Select one:
a
Marketing is a philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction
b
Marketing is an organization function and a set of processes implemented in order to ensure customer satisfaction
c
Marketing refers to personal selling that focuses solely on selling goods, services, andor ideas to customers
d
Marketing involves building longterm, mutually rewarding relationships that are beneficial exclusively to the sellers
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