Question: How does the bounce rate give context to clickthrough rates? It identifies customers who decided to visit a competitive website. The bounce rate is important

How does the bounce rate give context to clickthrough rates?

It identifies customers who decided to visit a competitive website.

The bounce rate is important in robotic bidding for search engine marketing (SEM).

The bounce rate is deducted from the clickthrough rate when advertisers pay for traffic driven to their website.

It sets aside site visitors who reached a website by mistake or found the content uninteresting.

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