Question: How does the competitive environment affect customer satisfaction and loyalty and how is this thinking a change from the past? Should a firm focus on

How does the competitive environment affect customer satisfaction and loyalty and how is this thinking a change from the past?
Should a firm focus on those least satisfied customers?
What, in fact, is a "defector?"
What do you believe was the essence of success behind both the Lexus and Multiplex Movie Theater examples?

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