Question: How does the depth of a problem affect customers' motivation to find a solution? There is no correlation between problem depth and motivation Customers are
How does the depth of a problem affect customers' motivation to find a solution?
There is no correlation between problem depth and motivation
Customers are more motivated to solve minor inconveniences
Significant pains that hinder daily life create a sense of urgency to find solutions
Customers prefer to find solutions for longterm problems only
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