How does the virgin group as a corporate parent value its businesses based on strategic business unit?

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How does the virgin group as a corporate parent value its businesses based on strategic business unit? To what extent are these parenting skills relevant to the different business units based on BCG matrix in brief?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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Posted Date: Mar 28, 2023 05:00 AM

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How does the virgin group as a corporate parent value its businesses based on strategic business unit?

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