Question: How does the weighted sum multi-attribute model work? O beliefs on attributes are summed for each brand O beliefs are weighted by importance and then

How does the weighted sum multi-attribute model work? O beliefs on attributes are summed for each brand O beliefs are weighted by importance and then summed for each brand O the distance between beliefs and the ideal point are summed for each brand the distance between beliefs and the ideal point are weighted by importance and then summed fo

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