Regina is considering different laptop computers before she finally buys a new laptop. She has collected information about four different laptops and is focused on five attributes that she thinks are important. She has rated these laptops on the attributes and has asked you to help her in making a choice. Using the Fishbein Multi-Attribute Model, please answer the question below:

Regina's Attribute Matrix

Attribute

Importance Weights

HP Pavilion

Dell Latitude

Sony Vaio

Acer Aspire

Weight

0.4

Bad

Very Good

Fair

Very Bad

Integrated camera

0.1

Good

Bad

Very Good

Fair

Display Resolution

0.25

Very Bad

Excellent

Terrible

Good

Built-In Numeric Keyboard

0.05

Excellent

Excellent

Excellent

Excellent

Energy Star Compliance

0.2

Very Good

Terrible

Good

Terrible

Q. The first step involved in using Regina's Attribute Matrix to help her evaluate the different options when using the Fishbein Multi-Attribute Model is:

Creating a scale that captures the attribute belief for each brand and assigning values to those beliefs.

Converting the attribute beliefs into numbers by assigning increasing ratings left to right on the grid.

Multiplying the attribute values to the scale values and assigning a name to each resulting attribute value.

Converting the attribute names to scale values and assigning a value to each attribute name.

Converting the brand names into distinct values.