Question: How effective is this strategy? Will cigarettes be viewed as more harmful? Will it reduce the appeal of tobacco? Will a current smoker quit? Will

How effective is this strategy? Will cigarettes be viewed as more harmful?
Will it reduce the appeal of tobacco?
Will a current smoker quit?
Will it stop a potential smoker?
How will the smoker react to the packaging?
Will it affect perceived cigarette quality?
Will it affect satisfaction?
Will it affect perceived value?
Will it affect the difference in the prestige of brands?

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