Question: How has 3Ms innovation process evolved since the company wasfounded? Why does 3M a hothouse of innovation need to regain itshistoric closeness to the customer?
How has 3Ms innovation process evolved since the company wasfounded? Why does 3M a hothouse of innovation need to regain itshistoric closeness to the customer? Create a table that shows thedifferences between the Lead User process and traditional marketresearch methods. Attach this in your post.
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