Question: How has Red Bull been positioned ( i . e . , what is its USP and SCA - sustainable competitive advantage ) . How

How has Red Bull been positioned

(

.

.,

what is its USP and SCA

-

sustainable competitive advantage

) .

How does it provide value to consumers?

(

Use the section on Brand knowledge under to indicate what type of benefits it provides and the sorts of image associations it has created for itself. How were these image associations created

(

.

.,

what advertising and promotion strategies helped

) ?

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