Question: How has the global environment changed for U . S . ( Hollywood ) movie studios since 2 0 0 0 ? Describe which global

How has the global environment changed for U

.

. (

Hollywood

)

movie studios since

2000 ?

Describe which global strategy Hollywood studios followed originally, and how their strategic positioning has changed over time. Explain how and why.

Given the economics of the now global movie industry, what are the strategic implications for Hollywood studios? What are some opportunities and what are some threats? How should Hollywood movie studios take advantage of these opportunities while mitigating the threats?

Conduct a SWOT analysis.

Apply Porter

5

Forces.

Conduct a simple PESTLE analysis for this Case.

When commenting on the disappointing performance of The Great Wall, movie executives continue to highlight the huge market opportunities in China and emphasize that they will soon find the right formula to make movies that are attractive to both American and Chinese audiences alike. Do you agree with this assessment? Why or why not?

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