Question: How important are reference groups to the purchase of EACH of the above-mentioned products or activities? (these are brand of toothpaste, purchase of an electric

How important are reference groups to the purchase of EACH of the above-mentioned products or activities? (these are brand of toothpaste, purchase of an electric car, purchase of breakfast cereal, becoming a vegetarian, and choice of a wireless speaker such as the Amazon Echo) Would their influence also affect the brand or model? Would their influence be informational, normative, or identification? Justify your answers.

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