Question: How important do you think is Customer Relationship Management (CRM) in todays Business to Business Market Environment? Support with examples. Why is it important for

How important do you think is Customer Relationship Management (CRM) in todays Business to Business Market Environment? Support with examples.

  1. Why is it important for companies to develop a sales Force? List five (5) advantages of developing a Sales Force:

  1. What qualities/skills do organizations look for in salespeople when recruiting a sales force? Sketch (using bullet points) a sequentially applicable Recruitment/Selection Process for hiring salespeople (5 8 bullet points):

  1. What is meant by Value Addition in Sales Process? List ten (10) possible ways of adding value to a sales process. (pick/assume any product/service as example to explain the elements of value addition):

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