How Important is Advertising 100 points maximum score After reading chapters 1, please answer the following using an APA format: A classmate argues that advertising is a small part of the marketing process and relatively unimportant. Others say is advertising is the most important communication activity and needs to get the bulk of the budget. If you were in marketing management for Kellogg's cereal, how would you see advertising supporting the marketing mix? Does advertising add value to each of these functions for Kellogg's? What would you say either in support of or in opposition to your classmates' view? Please use the Terms and Language presented in the chapter. Please use at least one reference article to support your argument. References must be credible (No Blogs References). You must also respond to (2) posts of your fellow classmates. NOTE: You CANNOT post all (3) on the SAME DAY. They must be spread across the (5) days. 150-word minimum for your discussion post 75-word minimum for responses Please review your grammar. ALL students will be able to view your post You MUST have references at the end of your post DO NOT CUT AND PASTE FROM ARTICLES. USE YOUR OWN WORDS. ALL INITIAL POST AND RESPONSES MUST BE IN BY SUNDAY MARCH 22ND