How is a marketing plan used by marketers to set up a business on a journey towards success? It helps marketers present the recommended marketing strategy to various a) stakeholders in the company and creates a common vision in the company to 2oordinate resources and efforts. b) It provides marketers with a platform to display as many marketing concepts as necessary to the company's new employees. Oa It gives marketers a tool to use for an extended period of time of the company's marketing strategies. What basic marketing questions are answered in a marketing plan? a) What were a company's goals and strategies in the past? b) What marketing strategies and tactics has the competition used to set its objectives? c) Who are we trying to reach and how will we reach them?