Question: How is consumer panel data collected during the test marketing phase of a new product introduction? Stores provide sales data to companies. Consumers voluntarily go
How is consumer panel data collected during the test marketing phase of a new product introduction?
Stores provide sales data to companies.
Consumers voluntarily go to a website to record their preferences.
Focus groups are held in key markets.
Panelists scan their receipts on a home scanning device.
Panelists complete a questionnaire about the product.
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