Question: How is consumer panel data collected during the test marketing phase of a new product introduction? Multiple Choice 2 : 3 4 Panelists complete a
How is consumer panel data collected during the test marketing phase of a new product introduction?
Multiple Choice
:
Panelists complete a questionnaire about the product.
Panelists scan their receipts on a home scanning device.
Stores provide sales data to companies.
Consumers voluntarily go to a website to record their preferences.
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