How is interacting with a customer different from talking to a customer? In the first row of the table below, insert the names of three companies with which you have had interactions in the past week. For each company, rate the interaction on each of the six criteria (1 = poor, 2 = fair, 3 = good, 4 = excellent). What can the best of these three companies teach the others? Is the overall quality of your interaction with these companies likely to influence future purchases or recommendations to friends and family? Which of the six dialogue requirements are most important to you personally in helping to strengthen your relationship with a company? Why? Dialogue Requirements Dialogue With: _______________ Dialogue With: _______________ Dialogue With: _______________ 1. Parties at both ends have been clearly identified. 2. All parties in the dialogue must be able to participate in it. 3. All parties to a dialogue must want to participate in it. 4. Dialogues can be controlled by anyone in the exchange. 5. A dialogue with an individual customer will change an enterprise's behavior toward that individual, and change that individual's behavior toward the enterprise. 6. A dialogue should pick up where it last left off