Question: How is segmenting different from combining? Combiners usually have more sales potential than segmenters. A combiner tries to meet the demand in several segments. Segmenters

How is "segmenting" different from "combining"?
Combiners usually have more sales potential than segmenters.
A combiner tries to meet the demand in several segments.
Segmenters try to develop a marketing mix that will have general appeal for
several market segments to obtain economies of scale.
A segmenter assumes that a broad product-market consists of a fairly
homogeneous group of customers.
Both segmenters and combiners try to satisfy some people very well rather than
a lot of people fairly well.
How is "segmenting" different from "combining"? Combiners usually have more sales

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