Question: How is the VALS framework used? The VALS framework is used in order to determine the kinds of marketing messages that will be most attractive

How is the VALS framework used?
The VALS framework is used in order to determine the kinds of marketing messages that will be most attractive to them.
The VALS framework is used to identify subgroups within the target market.
The VALS framework is used as a model to rationalize how marketing efforts should be directed.
The VALS framework is helpful in determining what marketing channel should be used to reach consumers.

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