Question: How is the VALS framework used in marketing? A . The VALS framework is used in order to reveal what consumers think and the kinds

How is the VALS framework used in marketing?
A.The VALS framework is used in order to reveal what consumers think and the kinds of promotions that will draw them to a product.
B.The VALS framework is used as a model to determine what new products will appeal to consumers.
C.The VALS framework is helpful in determining what marketing channel should be used to reach consumers.

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