Question: How long do you watch a video or video ad on social media before you decide if its interesting or not? (Many will say 2

How long do you watch a video or video ad on social media before you decide if its interesting or not? (Many will say 2 or 3 seconds.)

  • How long, then, do you think you have to catch someones attention or give him or her a reason to keep watching?

  • Do you think your teams video had elements to catch someones attention or to give him or her a reason to keep watching?

  • What would make your buyer persona keep watching the commercial or make note of it?

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