How might a promotion manager modify a sales-response function curve to be more consistent with communications-related (as opposed to sales-related) objectives?

Group of answer choices

Plot sales on the y-axis and communications objective measures on the x-axis of the curve.

Graph the curve so it has no diminishing returns.

Plot communication objective measures on the y-axis of the curve.

Graph the curve as a straight line, rather than an S-shaped curve.

Plot sales on the x-axis and ad budget amounts on the y-axis of the curve.