Question: How much control do companies generally have over the content on corporate blogs that allow customers to respond to posts? No control, because customers control
How much control do companies generally have over the content on corporate blogs that allow customers to respond to posts?
No control, because customers control the conversation entirely
Full control, because users generally do not find other customers' comments relevant
A minor degree of control, because customers who visit the blog make most of the important editorial decisions
A high degree of control, because companies retain editorial control over the content posted
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