Question: How much control do companies generally have over the content on corporate blogs that allow customers to respond to posts? A high degree of control,
How much control do companies generally have over the content on corporate blogs that allow customers to respond to posts?
A high degree of control, because companies retain editorial control over the content posted
A minor degree of control, because customers who visit the blog make most of the important editorial decisions
Full control, because users generally do not find other customers' comments relevant
No control, because customers control the conversation entirely
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