How much did you like Product A$?3\mathrm{.}21-5$

How much did you like Product B$?3\mathrm{.}91-5$

Did you prefer Product A$?40\%$ Out of $100\%$

Did you prefer Product B$?60\%$ Out of $100\%$

How would you rate the taste of Product A$?5\mathrm{.}11-7$

How would you rate the design of Product A$?2\mathrm{.}91-7$

How would you rate the boldness of Product A$?4\mathrm{.}21-7$

How would you rate the smell of Product A$?6\mathrm{.}01-7$

Would you buy Product A if it was available in the store? Yes $=25\%$ Yes $/$ No

How often would you buy Product A if it was available in the store? Every $2$ weeks Daily, Weekly, Quarterly, Annually

Answer the following questions:

Which of the two products did the participants prefer based on the indicators above?

What are the strongest positive preferences for Product A$?$ What are the biggest negatives?

What are some other questions that should have been included in the research study? List three additional questions.

What would you do if you had to make the decision to launch the product or to reformulate it$?$ Why?

Explain why this type of research is important for marketers when they are launching new products in the market.