How much of a change would be needed in a favorite brand of yours price, package size,
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How much of a change would be needed in a favorite brand of yours price, package size, or logo would be needed for you to notice the difference? How would differences in these variables affect your purchase decisions?
Related Book For
Supply Chain Focused Manufacturing Planning and Control
ISBN: 978-1133586715
1st edition
Authors: W. C. Benton
Posted Date: