Generalization 8 asserted that promotions in one product category affect sales of brands in complementary and competitive categories Tostitos tortilla chips were used as an example of this generalization Provide examples of two additional brands and the complementary and competitive product catego...

The Promotion of one product through advertising and other promotional tools ...

Generalization 8 asserted that promotions in one product category affect sales of brands in complementary and...

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

ISBN: 9781111580216

9th edition

Authors: Terence Shimp, Craig Andrews

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Posted Date: Aug 23, 2020 01:33 PM

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Generalization 8 asserted that promotions in one product category affect sales of brands in complementary and competitive categories. Tostitos tortilla chips were used as an example of this...
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Advertising Promotion and Other Aspects of Integrated Marketing Communications

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