In your own words, explain why it is extremely difficult to estimate sales-to-advertising response functions.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:40 AM

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In your own words, explain why it is extremely difficult to estimate sales-to-advertising response functions.

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The salestoadvertising response function refers to the relationship betw...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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