How Samsung is affecting Behavior?Samsung is the second$-$largest mobile phone manufacturer in the world, and it has been ahot commodity in the global telecommunications market, with both GSM and CDMAhaving a high market share. It is considered as a major electronic brand, must keep up withthe fast$-$paced industrial developments to satisfy customers. Constantly evolvinginnovations, better features, and increased performance might help give opponents a roughtime. Samsung makes money by selling cellphones, home appliances, and audio equipment,among other things, and it excels in all areas of product variety. Samsung is a company thatmakes a wide range of items. Smartphones, tablets, audio$-$visual equipment, mobile phonesthings, TV$,$ sound devices, watches, Fridge, washers, kitchen equipment, cameras, printingmachines, vacuum cleaner's memory cards, Flash drives, computers, and air conditionersare among them.Samsung's goods are created and manufactured all over the world in global design centers.The corporation has a global network of research and development facilities that work onnew product development. When a corporation introduces a new product, it invites a selectgroup of consumers to try it and provide comments. This helps create sales since they knowthe product is one they would suggest to others.To position itself as a luxury brand Samsung, apply often a skimming pricing strategy.however, for mid$-$range and entry$-$level products, Samsung employs competitive pricing,making its devices accessible in developing markets. This tiered pricing structure enablesSamsung to target multiple consumer segments, from affluent users to cost$-$sensitivebuyers$.$BMKT$675$ Assessment $2$ Chapter $1,3$ and $4$Samsungs understanding of customer psychology and behavior, as well as its ability tomanage emergencies quickly and effectively, provide it a competitive advantage in themarket. Based on a study of Samsung's customers' buying patterns $($emotion and cognition,advertising, brand perception, perceived pricing, and consumer decision$)$ and thecompany's own products $($product characteristics, design, style, and quality$),$ we can seethat, a high level of pricing may be appropriate for the market even though Samsung isalready one of the well$-$known brands of smartphones and consistently produces high$-$quality smartphones. Samsung positions itself as a leading provider of innovativetechnology solutions that enhance people's lives. The brand differentiates itself throughproduct quality, cutting$-$edge design, competitive pricing, and customer service excellence.By emphasizing reliability, innovation, and user$-$centric design, Samsung maintains astrong brand image in the competitive tech market.A detailed understanding of Samsungs customers allowed the company to analyzeconsumer behavior more effectively. Samsung uses this insight to tailor products andBrand messages that resonate with the target audience making products that work betterand are simple to use.Samsung's products cater to needs such as status, self$-$expression, and affiliation. OwningSamsung devices can satisfy these needs by providing a sense of sophistication,personalization, and connectivity. Consumers derive emotional benefits from usingSamsung products, which contribute to their sense of identity and fulfillment.Samsung targets various market segments based on demographics, psychographics, andbehavior patterns. The company tailors its marketing messages and product features toappeal to tech$-$savvy individuals, young professionals, families, and other specific customergroups. By understanding and addressing the unique needs of these segments, Samsungeffectively engages its target customers. Samsung employs retention initiatives such asloyalty programs, personalized communication, and proactive customer support to enhancesatisfaction and loyalty. By offering exclusive benefits, rewards, and personalizedrecommendations, Samsung strengthens relationships with existing customers andencourages repeat purchases.In order to communicate these incentives effectively, Samsung relies heavily oncommunication and promotional strategies. Samsung's promotional strategy is dynamic,BMKT$675$ Assessment $2$ Chapter $1,3$ and $4$combining traditional and digital marketing channels to engage consumers. High$-$profilecampaigns, sponsorships of global events $($like the Olympics$),$ and celebrity endorsementscreate a strong brand presence. Samsung also invests heavily in content marketing andsocial media advertising, targeting tech$-$savvy audiences through interactive campaigns$\mathrm{.}1-$ A detailed understanding of Samsungs customers allowed the company to analyzeconsumer behavior more effectively. SAMSUNG uses this insight to tailor productsand brand messages that resonate with the target audience making products thatwork better and are simple to use. Which type of concept is adopted by Samsung?explain$2-$ Who is the target costumer of Samsung? What customer retention strategies doesSamsung employ to foster loyalty and repeat purchases among consumers?$3-$ Following the case above, explain which type of need Samsung Customers areseeking to satisfy, Biogenic or psychogenic need? Elaborate$4-$ what is the positioning of Samsung in the mind of customers? Explain the $6$ steps ofthe positioning process and explain how Samsung can apply them.Good Luck!