How should a company focus on customer needs?

Question $24$Select one or more:

a$.$

By implementing a strategy it will fulfill regardless of the customer's expectations.

b$.$

By placing the customer's needs above the needs of any other member of the organization.

c$.$

By giving huge amounts of money to charity and having a PR strategy that displays they care about society itself rather than the customer's expectations.

d$.$

By researching the customer's needs and linking objectives to the customer's expectations