How should VinFast launch its eSUVs in Canada?

- Market Trends

- Competitive Analysis

- Who's the target customer?

- Product

- Price

- Promotion

Place You need to write a marketing research report based on the survey that you have carried out AND other research results (e.g., interview, focus group, secondary research...etc), covering the key questions as shown in lecture one's slide:

Research Question:

"How should VinFast launch its eSUVs in Canada?"

 

Answer rating: 100% (QA)

Marketing Research Report VinFast eSUV Launch in Canada Executive Summary This report explores the Canadian market for VinFasts electric SUVs eSUVs th... View the full answer