Question: how to answer for this question? QUESTION 2 In order to compete with Perodua's Ativa in Malaysia automobile market, Proton Malaysia has decided to launch

how to answer for this question?

QUESTION 2 In order to compete with Perodua's Ativa in Malaysia automobile market, Proton Malaysia has decided to launch a new high-value SUV using \"more for same\" value proposition with enhanced safety features selling at similar price range to Ativa. Kindly suggest and justify the individual product decisions for this new Proton SUV in terms of: a) Quality (4 marks) b) Features (4 marks) c) Style (4 marks) d) New brand name (4 marks) e) Product support services (4 marks) (Total: 20 marks)

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