Question: How Tupperware Lost Its Grip on America's Kitchens Assignment 1-Describe the range of products that Tupperware sells. It might be useful to scan the Tupperware

How Tupperware Lost Its Grip on America's Kitchens Assignment

1-Describe the range of products that Tupperware sells. It might be useful to scan the Tupperware web site for this.

2-Describe and critically evaluate Tupperware's historical approach to sales and marketing.

3-How has the consumer and competitive marketplace changed over the last few years as it relates to Tupperware's industry

4-Develop a persuasive written memo with an identification of the problem(s) that Tupperware faces, articulating potential solutions, and making recommendations. The interesting fact is that with the growing consumer interest in sustainability, reusable food containers vs. single-use containers should have strong market prospects, but Tupperware is faring poorly.

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