Question: How Walmart Plus Can Create Value for Customers (about a paragraph for each would be very helpful) The Covid crisis led to a huge shift

How Walmart Plus Can Create Value for Customers (about a paragraph for each would be very helpful)

The Covid crisis led to a huge shift in worldwide consumer behavior. In response, Walmarts revised strategy promoted their online delivery service known as Walmart Plus. The changing marketplace forced Walmart to quickly adapt to online buyers and emphasize the value of their retail and grocery products. Walmart Plus is an alternative to AMZN Prime and can assist the company gain market share in regional grocery markets.

Choose 2 of the 4 questions and respond

1. Explain how customer value -- operationalized through service, quality, image, and price must be the basis for Walmarts overall business strategy and the driver for the Walmart Plus initiative.

2. As we enter the post-pandemic world, what should be the role of Walmart Plus in Walmarts overall grocery business strategy?

3. Should Walmart introduce Walmart Plus to Canada, Mexico, the United Kingdom, or other international markets? What strategic changes will be needed?

4. In Florida, should Walmart Plus focus on Amazon or Publix as their major competitor? How can Walmart win market share from other Florida grocery retailers e.g., Aldi, Costco, Sedanos, Trader Joes, Whole Foods, Winn Dixie, etc.?

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