Question: How well is Costco performing from a strategic perspective? Does Costco enjoy a competitive advantage over Sam s Club? Over BJ s Wholesale? If so
How well is Costco performing from a strategic perspective? Does Costco enjoy a competitive advantage over Sams Club? Over BJs Wholesale? If so what is the nature of its competitive advantage? Does Costco have a winning strategy? Why or why not?
Select yes for those statements below that are accurate and choose no for those that are not.
Costco has grown to become the third largest retailer in the United States and the world, and the clear leader of the discount warehouse and wholesale club segment of the North American retailing industry.
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Net sales at Costcos warehouses are rising briskly; memberships and membership fees are likewise rising. Sales per warehouse location are exceptionally robust.
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Costco has limited opportunities to open additional warehouses annually for many years to come it has saturated many states at the national level.
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The companys stores attract upscale consumers in large numbers; many members are loyal Costco shoppers.
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Costcos competitive advantage relates to Costcos more appealing treasure hunt atmosphere and better selection of bargainpriced, upscale merchandise.
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BJs Wholesale is clearly a distant second in the membership warehouse segment and will likely match the other rivals soon.
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Costcos strategy seems quite well matched to market conditions in the membership warehouse segment of the retailing industry and to the companys resources and competitive capabilities.
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Costco has grown to become the second largest retailer in the United States and the world.
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Costco does not have the resources and capabilities to have a competitive advantage.
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