How will be measured the effectiveness of below given marketing plan? [No marketing plan is complete without
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Question:
How will be measured the effectiveness of below given marketing plan?
[No marketing plan is complete without identified controls to determine the effectiveness of the marketing tactics. This section will generally include metrics such as the below:
Increase sales by 15% by Period 6.
Increase salesforce by 10% by Period 4."
Required:
Explain what "period 6" and "period 4" could mean? and examples?
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
Posted Date: